1. Ease of search functions
- AA Route Finder: for finding directions from A to B, it is easier and faster because it starts with the From and To search boxes.
- Google Maps: it does not start with a direction search, so user needs to click on Get Directions tab to enter the direction search mode.
- AA Route Finder: it has banners at the top, bottom, as well as on the side reducing the map size on the screen
- Google Maps: simple, non-cluttered and ad-free interface
3. User interface
- AA Route Finder: colour code for different roads are helpful, road names are shown very prominently, and each point has option of viewing map, hotels, and restaurants. Also parking and traffic information is available.
- Google Maps: shows direction icons indicating different turns and merges. Street view and Google Earth option may be helpful. Has an option to make it semi-full screen.
4. Loading speed
- AA Route Finder: has extra features, but slower than Google Maps
- Google Maps: loads maps much faster and smoother way
5. Route options
- AA Route Finder: add via by typing in the location, option of avoiding motorways and tolls
- Google Maps: add via by dragging the route directly on the map, not as much specification available specifically for UK and European routes.